Pricing Announced For 2013 Prius, Prius v and Prius Plug-In!

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Toyota Motor Sales (TMS), U. S. A., Inc., today reported October 2012 sales results associated with 155, 242 units, an increase associated with 15. 8 percent compared to the particular same period last year to both a new daily selling rate (DSR) and a new raw volume basis.

The Toyota Division posted October total sales of 135, 392 units, a great increase of 16. 8 percent about a DSR basis from October 2011. The Lexus Division reported total Sales of 19, 850 units, up nine. 7 percent.

class='MsoNoSpacing'>The model- by-model pricing increase for 2013 is detailed on that table below:

Prius

Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius One (fleet only)	$23,015	$23,215	$200	0.87%
Prius Two	$24,000	$24,200	$200	0.83%
Prius Three	$25,565	$25,765	$200	0.78%
Prius Four	$28,235	$28,435	$200	0.71%
Prius Five	$29,805	$30,005	$200	0.67%
Prius Persona Series Special Edition	n/a	$27,130	n/a	n/a

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee The 2013 Prius v will be available in a new Seaglass Pearl exterior color. In addition, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v has small pricing increases over 2012 pricing ranging from $100 to $155. The Prius v Two has increased from $26,550 to $26,650 for 2013, and Prius v Three pricing has increased from $27,315 to $27,415. The highly equipped Prius v Five has increased from $30,140 to $30,295.

Prius v

Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius v Two	$26,550	$26,650	$100	0.38%
Prius v Three	$27,315	$27,415	$100	0.37%
Prius v Five	$30,140	$30,295	$155	0.51%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

Prius Plug-in

Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius Plug-in	$32,000	$32,000	$0	0.00%
Prius Plug-in Advanced	$39,525	$39,525	$0	0.00%

All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee

The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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Media Contacts:

Toyota Product Communications Greg Thome – (310) 561-2875 or greg_thome@toyota.com Moe Durand– (714) 889-9908 or maurice_durand@toyota.com NOTE to EDITORS: High-resolution images and B-roll are available for editorial-use only at www.toyotanewsroom.com. courtesy of pressroom.toyota.com