Toyota Tundra to Tow Space Shuttle Endeavour on Last Leg of Journey to the California Science Center

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Toyota will continue deepening its commitment to typically the Latino community with their repeat sponsorship of typically the Latinos in Tech Invention and Social Media (LATISM) 2012 Conference October 25-27, 2012 in Houston.

The Sarens Group, a heavy lifting and engineered transport company, to develop a dolly specifically for hauling the Endeavour.

“There is no larger or more recognizable icon of the U.S. space program’s success than the shuttle, and to have it towed by the Toyota Tundra is not only an incredible example of the capabilities of the truck, but an honor to be part of history,” said Ed Laukes, TMS vice president of marketing communications. “The entire journey is something the world will be watching, and gives us a chance to prove that the ‘overbuilt’ Tundra is built to do any job – even tow the space shuttle.”

Participation in the transportation of the shuttle is part of an ongoing partnership between TMS and the Science Center in an effort to provide support and awareness of the space program and continuing education of the public through exhibits and programs. Toyota currently has a Tundra truck on display in a Science Center exhibit demonstrating the physics of leverage. The tow Tundra will replace the existing Tundra and will be on display after the Endeavour exhibit opens on October 30, 2012.

At the end of the Endeavour’s 12 mile journey from LAX to the Science Center, a “finish-line” celebration at Exposition Park is planned for the evening of October 13, as the shuttle arrives at the Science Center, allowing the public to witness the finale of this historic voyage.

The tow program was developed in partnership with Saatchi & Saatchi LA (SSLA), the agency of record for TMS, and the Science Center, and serves as a unique way to demonstrate Tundra’s capabilities and towing capacity. In collaboration with SSLA and Science Center, TMS has developed a host of online resources and activities that provide behind-the-scenes videos, photos, activities for children and information about the Tundra Endeavour project and can be found at www.toyota.com/TundraEndeavour beginning September 17th. Visitors can share content, sign up for email alerts and participate in re-Tweeting information that will help contribute money to the California Science Center for further development of exhibits and displays.

courtesy of pressroom.toyota.com